The PoCo FC re brand will bring commitment and competitive vigor into the team. This re brand will give the entire brand a face lift that will better symbolize these values and infuse them into the core of the team’s visual identity
Drawing on Port Coquitlam’s views on being committed to the future through development while also respecting the city’s natural roots fits perfectly with the values of PoCo FC. Inspired by this nature and man made are fused in every design, while colour further unites
the two. The wave blue of the rivers and mountains plays off of the vintage cloth colour that represents the city’s innovative roots as a rail hub and the industry that permeates through it. Finally sky blue was chosen as a complimenting colour as both the city and the team strive to reach for blue skies ahead.
The overall shape of the triangle was chosen to represent the mountain backdrop that frames the city. The Coast Meridian Overpass bridges the logo half’s infused with a evergreen tree to further bring home the idea of development coinciding with nature. Finally the half circle resents both the center of a soccer field where the team passions lays and a log from the old growth forests that envelope the city.
Wave Blue, Vintage Cloth, and Sky Blue respectively work together to form a cohesive brand identity. Wave blue is used for imagery
of mountains and summits that must be conquered. While Vintage Cloth represents the city’s roots as an industrial and business town. Sky Blue is most often used as a compliment to Wave Blue and acts as the blue sky above that the club aims for.
Gill Sans has been chosen for a number of reasons. It’s simple, versatile design leads it too look modern and classical. This mimics the goals of PoCo and PoCo FC to create a legacy that will last.
Its simple forum created by using metal-press speaks to finding elegance in simplicity.
A right slope works two fold too symbolize the mountains that live behind the city and to show the imagery of always moving forward and up too a higher point.
Full Page AD; w / h: 10”x11.43”
1/3 Pagr AD; w / h: 3.25”x11.43”
Banner; w / h: 468x60 (pixels)
Wave Blue sets the tone of the kit calling upon imagery of mountains. The blue sky peeks out from behind the mountain peak illustrated by the reverse chevron. Finally trees envelope the base of the jersey framing the above scene.
This kit keeps the distinct Sky Blue reverse chevron but places it upon a vintage cloth body. This colour was chosen to represent PoCo FC’s impact as they play abroad, much like how the industrial revolution enveloped everything around it.
<a href="https://www.freepik.com/free-photos-vectors/mockup">Mockup psd created by Qeaql-studio - Freepik.com</a>
Nuba in Gastown is a staple restaurant in the Gastown neighborhood. As well as food, Gastown has developed it`s own style best seen in use by competitor Meat and Bread.
This new branding direction emulates this distinct style of hard blacks and whites as well as a strong influence of geometry and silhouettes. The new branding will help Nuba in Gastown feel more connected to Gastown and it`s own developing sense of identity.
Small tripticyh magazine ad campaign advertising the Nike Air Max 270 Shoes. Utilization of gradients highlight the shoes unqiue colour way and geometric elements complement the “airy” feeling of the wordmark variations.
A series of three posters made for shows presented at Queen Elizebeth Theatre. The style utilizes a flat vector style that can be applied to a variety of shows from different genre’s and time periods while reataining a comprehensive visual style. The posters will be featured inside and around the theatre, as well as having modified versions displayed in magazine and newspaper ads.
A branding campaign designed for a re imaging of the London Building on West Pender street as residential apartments. The branding targets movie enthusiasts in Vancouver using luxurious imagery that calls to the red carpet.
Ratio magazine targets architectural enthusiats who enjoy the stories and facts behind the structures that define our everyday life. The magazine layout follows a grid that that mimmics the structures that many buldings around the world use as a base. Yellow was chosen as the single colour to highlight the raw grid style and it’s comparisons to a work zone filled with steel structures.
